The first crypto wallet where you can talk

I worked as a Lead UX designer at Bit Universe Inc. for "Sourcing," the first crypto wallet app that integrated communication features directly within the platform. In this role, I redesigned the UI and UX to enhance the crypto transaction experience for users

Position

Lead UI/UX Designer

Timeline

7 months

(Dec 2023 - June 2024)

Type

B2C, App Redesign, Web Design, Branding/Visual Design, Video Editing

Tools

Figma, Framer, Adobe Creative Suite, CapCut

My Impact

01 UI/UX Redesign Leadership

I led the UI/UX redesign of the "Sourcing" mobile app, focusing on enhancing user interaction and the aesthetic elements of the application.

02 Feature Implementation

I developed a new feature enabling users to conduct transactions directly within their chats, significantly boosting the app's functionality and user engagement. Additionally, I was responsible for designing and optimizing the transfer features after introducing multi-chain capabilities.

03 Branding and Marketing

I designed the branding and marketing website for "Sourcing," focusing on clearly communicating the app's unique features and market position. Additionally, I created video tutorials to educate potential users about the app's functions, enhancing user engagement and supporting our marketing efforts.

04 Diverse Role Engagement

I designed business cards, white papers, social media banners, posters, and websites for another project. This broadened my design experience and skill set, further enhancing my versatility as a designer.

Learnings

01

Balancing business needs with user needs effectively is crucial in a rapid development environment, where quick decision-making and stakeholder engagement are key to aligning design choices with strategic objectives and enhancing user satisfaction.

02

Bringing visuals to discussions with cross-functional partners is highly effective when sharing initial ideas. By presenting low-fidelity explorations and visual references, I was able to enhance communication with engineers and product managers, clarifying the feasibility and timeline of the project.

03

I managed multiple projects by setting priorities based on project timelines, user needs, and business objectives. Sharing these priorities in meetings enhanced my flexibility and streamlined project management.

All of my work is under an NDA. Please reach out to me if you have any questions regarding my work.